Hey! I’m Ava.
I’m a 38 year old business owner and blogger who is passionate about helping women transform their lives.
In 2022, I started a new business in a totally different industry, where I had little to no knowledge. It was like restarting my life. I had to learn and apply new ideas and concepts, I confess that is wasn’t easy.
I didn’t have a job or savings cushion to fall back to if things didn’t work out, but I did have some things going for me:
- A roof over my head. I had a place to stay. And didn’t have to pay rent during this season of my life.
- A clear why – I knew this was what God was calling me to do in this season of my life.
- My experience from the other things I’ve done in the past. Please know that no experience is a waste, it is part of what makes you unique.
- A family that was still supportive though they didn’t fully understand what I was doing
Gues what?
Taking the leap has also been one of the best decisions of my life.
Over the past 2 years, I have met women who want to change their lives but are too scared to try. I quickly realised that so many of us seem to give up on our goals and dreams once we hit the big 30.
But giving up on our dreams is the worst thing we can do to our future selves.
As someone who transitioned into a new industry and career at 36, I know what’s it like to start again and I know it is possible to succeed, even when you think you’re “late” to the game.
Pineapplly is a personal growth brand borne out of my desire to help you live an incredible life.
This blog is for the woman in her 30’s who is ready to REVAMP her life.
If you’re tired of living a small life, and worrying about all the things that could go wrong while ignoring ALL THE THINGS that could go RIGHT. Then this blog is for you.
It’s time for you to STEP OUT of your comfort zone and take charge of your life.
I will help you do just that with posts and resources focused on:
- Your health and wellness – this affects everything else because you must be healthy to live out your dreams
- Your finances – learning how to manage and increase your money will be a game changer and the key to a life of freedom and meaning.
- Your personal growth and development – Your future will largely depend on the decisions and choices you make today. Make them count.
- Your Career Transitions – my desire is to see you do the kind of work that feeds your life and soul, whether that means starting a business or moving into a new role/industry. Look out for resources to support you on this journey.

Through this blog, you will learn ways to make your life 10x better.
I am excited about guiding you towards a lifestyle of joy, wealth, and unashamed authenticity.
Thank you for joining this community.